Apple released a deluge of information hyping up Apple Intelligence this week, promising an AI transformation of your iPhone, iPad, and Mac. Even after all of the announcements, there are plenty of questions left unanswered by Apple. But, while I’m mostly skeptical about how much of Apple Intelligence is just playing catch up to Google and OpenAI, that doesn’t mean there were no interesting ideas or fun innovations on display. Here are five ways the ‘Glowtime’ event brightened my opinion of Apple Intelligence.

1. Giving Siri a brain

Yes, the Siri upgrade Apple bragged about has been way too long in coming, but that doesn’t make it unexciting. I’ve long since stopped using Siri for anything but the most basic weather and timer tasks. A native voice assistant that can actually converse and act better or better than its rivals might well change how I and a lot of other Apple device owners interact with the original voice assistant.



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