NEW DELHI: The Centre on Tuesday issued an advisory to all social media platforms, to comply with the existing IT rules amid concerns over AI-deepfakes.
The advisory mandates that intermediaries (digital and social media platforms) communicate prohibited content specified under IT Rules clearly and precisely to users.
“The content not permitted under the IT Rules, in particular those listed under Rule 3(1)(b) must be clearly communicated to the users in clear and precise language including through its terms of service and user agreements and the same must be expressly informed to the user at the time of first-registration and also as regular reminders, in particular, at every instance of login and while uploading/sharing information onto the platform,” the advisory stated.
“The users must be made aware of the various penal provisions of the Indian Penal Code (IPC) 1860, the IT Act, 2000 and such other laws that may be attracted in case of violation of Rule 3(1)(b). In addition, the terms of service and user agreements must clearly highlight that intermediaries/platforms are under obligation to report legal violations to the law enforcement agencies under the relevant Indian laws applicable to the context,” the advisory further added.
The advisory emphasizes that digital intermediaries must ensure users are informed about penal provisions, including those in the IPC and the IT Act 2000, in case of Rule 3(1)(b) violations.
Deepfakes refer to synthetic or doctored media that is digitally manipulated and altered to convincingly misrepresent or impersonate someone, using a form of artificial intelligence.
Recently, a series of ‘deepfake‘ videos featuring prominent actors gained widespread attention, prompting public outcry and highlighting worries about the misuse of technology to fabricate deceptive content and false storylines.
The advisory mandates that intermediaries (digital and social media platforms) communicate prohibited content specified under IT Rules clearly and precisely to users.
“The content not permitted under the IT Rules, in particular those listed under Rule 3(1)(b) must be clearly communicated to the users in clear and precise language including through its terms of service and user agreements and the same must be expressly informed to the user at the time of first-registration and also as regular reminders, in particular, at every instance of login and while uploading/sharing information onto the platform,” the advisory stated.
“The users must be made aware of the various penal provisions of the Indian Penal Code (IPC) 1860, the IT Act, 2000 and such other laws that may be attracted in case of violation of Rule 3(1)(b). In addition, the terms of service and user agreements must clearly highlight that intermediaries/platforms are under obligation to report legal violations to the law enforcement agencies under the relevant Indian laws applicable to the context,” the advisory further added.
The advisory emphasizes that digital intermediaries must ensure users are informed about penal provisions, including those in the IPC and the IT Act 2000, in case of Rule 3(1)(b) violations.
Deepfakes refer to synthetic or doctored media that is digitally manipulated and altered to convincingly misrepresent or impersonate someone, using a form of artificial intelligence.
Recently, a series of ‘deepfake‘ videos featuring prominent actors gained widespread attention, prompting public outcry and highlighting worries about the misuse of technology to fabricate deceptive content and false storylines.