Remember the time when you opened your email after a long weekend and you were greeted by a huge cache of unnecessary marketing emails? No more! Google is making the ‘unsubscribe’ more prominent and it now shows up when hovering over emails in Gmail on the web.
While marketing emails are one of the most common ways for brands to promote their services, managing them is a source of frustration for many users.
“That’s why we announced new guidelines for bulk senders a few months ago to help users stay safe. Now, we’re introducing new ways to make it even easier to unsubscribe from unwanted emails in Gmail on web and mobile,” the company said.
Currently, the unsubscribe option is placed at the bottom of every unwanted email that lets users unsubscribe it, however, it becomes frustrating when you have to reach that button by first opening every email and scrolling to find the unsubscribe button.
Users can now access the unsubscribe button on both web and mobile. It comes with hover actions in the threadlist on the web. When the unsubscribe button is clicked, Gmail sends a http request or an email to the sender to remove your email address from their mailing list.
More prominent position on mobiles
Google moved the unsubscribe button from the three dot menu to appear more prominently in an email on both Android devices and iPhones.
“Additionally, we know it is common for people to receive unwanted messages, despite initially signing up to receive them from brands or organisations. These messages often originate from legitimate senders, and marking them as spam can negatively impact the sender’s email reputation and can potentially affect the deliverability of future emails,” Google said.
As a part of this development, Google is also changing the text of the buttons to make it clearer for users to choose between unsubscribing or reporting a message as spam.
Availability
These features will be available to all Google Workspace customers and users with personal Google Accounts on web and iOS devices. They are rolling out on Android devices “at an extended pace” (potentially longer than 15 days for feature visibility), Google said.
While marketing emails are one of the most common ways for brands to promote their services, managing them is a source of frustration for many users.
“That’s why we announced new guidelines for bulk senders a few months ago to help users stay safe. Now, we’re introducing new ways to make it even easier to unsubscribe from unwanted emails in Gmail on web and mobile,” the company said.
Currently, the unsubscribe option is placed at the bottom of every unwanted email that lets users unsubscribe it, however, it becomes frustrating when you have to reach that button by first opening every email and scrolling to find the unsubscribe button.
Users can now access the unsubscribe button on both web and mobile. It comes with hover actions in the threadlist on the web. When the unsubscribe button is clicked, Gmail sends a http request or an email to the sender to remove your email address from their mailing list.
More prominent position on mobiles
Google moved the unsubscribe button from the three dot menu to appear more prominently in an email on both Android devices and iPhones.
“Additionally, we know it is common for people to receive unwanted messages, despite initially signing up to receive them from brands or organisations. These messages often originate from legitimate senders, and marking them as spam can negatively impact the sender’s email reputation and can potentially affect the deliverability of future emails,” Google said.
As a part of this development, Google is also changing the text of the buttons to make it clearer for users to choose between unsubscribing or reporting a message as spam.
Availability
These features will be available to all Google Workspace customers and users with personal Google Accounts on web and iOS devices. They are rolling out on Android devices “at an extended pace” (potentially longer than 15 days for feature visibility), Google said.