Beloved dessert company Sara Lee, known for its frozen cheesecakes, apples pies and ice cream, has gone into administration.

Administrators Vaughan Strawbridge, Kathryn Evans and Joseph Hansell of FTI Consulting say business operations will continue as the company seeks a “restructuring and sale of the Sara Lee business”.

“The Australian Sara Lee business has a long history of producing desserts including frozen cheesecakes, pies, crumbles and ice cream, using quality, authentic ingredients,’’ Mr Strawbridge said.

“The Australian-based manufacturing business trades as Sara Lee under licence from the global owner of the trademark, with rights to operate in Australia, New Zealand, South East Asia and the Middle East.”

The Australian business was established in Lisarow, NSW in 1971, and has been in operation for more than 50 years.

More to come

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