Bhutan celebrates 50 years of tourism, poised to double visitor arrival this year

In 2023, Bhutan welcomed 103,000 visitors, and the country is poised to double that number in 2024, aiming for at least 200,000 arrivals. Speaking exclusively with ET Travel World, Carissa Nimah, Chief Marketing Officer of the Department of Tourism, Bhutan, reflected on the nation’s journey over the past five decades and emphasised the importance of the Indian market.



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