ibis launches new campaign; reveals travel trends for Gen Z & millennial in 2025

ByRUSSEL ALAM

Sep 20, 2024 #accor, #ampamp, #campaign, #experience-driven travel, #gen, #Gen Z, #Gen Z & millennial, #Go get it campaign, #ibis, #ibis new campaign, #launches, #millennial, #Millennials, #reveals, #Travel, #travel trends, #travel trends ibis, #trends

One of the most significant findings from the report is the shift toward experience-driven travel. According to ibis data, 58 per cent of respondents globally believe that "experiences are better than stuff," which is reshaping the way Gen Z and Millennials plan their trips. From attending concerts to exploring local cultures, young travellers are increasingly focused on personal growth, cultural connections, and community-building experiences.

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