Importance of transparency in pricing: Building trust in India’s car rental market

A great example is the contrast between companies that practice opaque pricing models and those that focus on transparency. When customers encounter unclear pricing, they often leave negative reviews, warning others about hidden costs. However, clear pricing models make customers more likely to share positive experiences, recommend the service to others, and become repeat customers. Transparent pricing is a win-win for both the company and the customer—it leads to fewer disputes and more satisfied travellers.



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