LinkedIn experiences gold rush in digital advertising as brands flock to the platform, thanks to Elon Musk and Twitter. Ad prices skyrocket as companies pull advertising money from LinkedIn. LinkedIn’s ad revenue jumps 10.1% in 2023, reaching nearly $4 billion. Improved targeting capabilities and refined tools attract brands seeking specific audiences. Concerns over ads flashing next to some posts present an opportunity for LinkedIn to capture lost revenue. Ad prices increase as high as 30% in the past year. Brands switch from Twitter to LinkedIn for advertising.