Flipkart-owned Myntra is expanding into the Gifting category with a selection of 70,000-plus options to choose from. Myntra claims that its foray into the segment aims to solve for the need for a single credible platform that brings together choicest, unique yet meaningful gift options.
Brands like Giva, Swarovski, Victoria’s Secret, Calvin Klein, Kama Ayurveda, MAC, Bath & Body Works, Guess, Boat, Noise, Fossil, Lacoste, Zoop, Chumbak, Home Centre, Tied Ribbons, Kidbea and more, are part of Myntra’s gifting portfolio, among many others.Company’s expansion into fresh categories, offering 3000 products across cakes, flowers, live plants and gourmet gift hampers, by associating with renowned gifting players including Smoor, Ferns and Petals, IGP, RawFruit and Floweraura will provide a holistic gifting experience to shoppers. Additionally, enabling unique premium bouquets and gourmet hampers from popular brands like Interflora and Marriott to its customers’ doorsteps will be an icing on the cake.
“With the evolving customer choices, gifts that are expected to trend this festive season are watches, handbags, headphones, gourmet gift sets, beauty and personal care hampers, and home gift sets. The gift giver can also choose gifts based on the likes and personalities of the recipients, such as beauty gift sets for beauty enthusiasts, sneakers for sneakerheads, watches for watch connoisseurs. Some of the popular assortments on the Myntra Gifting Store include fresh flower bouquets, dry fruit gift boxes, chocolate hampers, real plants, rakhi gift sets, bhaiya bhabhi hampers, gourmet delights, sweet and dry fruit hampers, accessories like watches, sunglasses, radiant bracelets, haute handbags, bath and body sets, home essentials among others,” the company said in a statement.
The statement further claimed the the e-tailer aims ensuring that customers don’t have to compromise for lack of options, while also enabling faster deliveries. To make the gifting experience even more special and covering those who are ordering gifts at the last minute, some of the products from the gifting category, will be deliverable on the same day in around 10 cities, with Myntra planning on adding more cities in the next few months.
Speaking on the foray, Sharon Pais, Chief Business Officer, Myntra, said, “Myntra’s gifting segment will give access to a wide assortment of more than 70000 handpicked products, including unique selections from renowned brands across accessories, home, beauty and personal care as well as fresh products under one roof. Solving the challenge of finding the perfect gift for across a range of occasions, we are committed to redefining the gifting experience for our audience who are great gift givers with impressive packaging and swift deliveries.”





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