National Tourism Day: A roadmap to enhancing tourism in India via frictionless payments

​India’s strides towards securing its position as the world’s fifth-largest market for travel and tourism persists and with that, comes remains an untapped potential for the country to shine even brighter on the global stage. By placing increased emphasis on critical elements such as security and convenience, user-friendly innovations, comprehensive consumer education, and widespread payment acceptance within the travel and tourism sector, India can maximize its trajectory of tourism.



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