Cost savings were once a major selling point for cloud computing. But rising energy bills, inflation, chip shortages and missed revenue opportunities have all led to providers hiking their costs. Indeed, Canalys forecasts public cloud prices to rise 30% in Europe this year. SMBs will find already tight budgets face further pressure from spiraling cloud costs.

But the real kick in the teeth here is that they also probably won’t realize any additional benefits either. Over the last 10 years we have seen a rush to the cloud due to the promise of unlimited computational resources, scalability, storage, and access. In order to maintain a low-cost image, clients of cloud services often overprovision the number of users on a single cloud instance, causing very poor performance for end users.

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