With focus on growing MICE tourism in the country, the Korea Tourism Organization (KTO) organised a roadshow in Mumbai, showcasing the diverse and dynamic offerings for business events and corporate travel in Korea.

The event brought together key players in the tourism and hospitality industry, featuring participation from seven Destination Management Companies (DMCs), two Airlines, a Regional Tourism Organisation (RTO) – Ulsan Culture & Tourism Foundation – and Shopping representative, Lotte Duty-Free.

A step forward in promoting Korea as a preferred destination for corporate events and business travel, the roadshow aimed at fostering strong ties between Korean tourism stakeholders and the vibrant business and tourism community in Mumbai. At the same time, it highlighted the unique opportunities and facilities available for hosting successful MICE events in Korea.

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While the DMCs brought forth their expertise in curating immersive experiences, RTO Ulsan Culture & Tourism Foundation, the RTO shared information on regional attractions and collaborative opportunities. Lotte Duty-Free highlighted the country’s unique retail landscape, showcasing a distinctive blend of unparalleled shopping experiences. “We are thrilled to have had the opportunity to bring Korea’s MICE offerings to Mumbai. The roadshow allowed us to connect with key stakeholders and demonstrate why Korea is an ideal destination for hosting memorable and successful business events,” said Myong Kil Yun, Regional Director India & SAARC Countries, KTO.

As the global landscape for MICE tourism evolves, Korea continues to position itself as a leading destination, offering a perfect blend of modern infrastructure, cultural richness and unique experiences.

MICE tourism from India to Korea is constantly growing with a number of corporates across different sectors sending their employees for meetings and incentive tours. The trend has boosted the overall traveller numbers from India to Korea, which stand at 71,715 at the end of August.

Latest, 3,400 financial professionals from India are travelling to South Korea on a corporate tour between October 11and October 30to participate in International Training Programs.

“MICE has always been one of our focus sectors in India, and seeing the growing interest and actual travel happening to Korea, definitely feels like our promotional efforts are paying off,” said Myong Kil Yun, Director, KTO India.

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“KTO also regularly updates the incentive schemes for MICE groups, to be able to give the best benefits for corporates choosing Korea as their preferred destination. The introduction of Korea Unique Venues is one such initiative,” he shared.

Korea Unique Venue refers to spaces and facilities that provide a unique experience which capture the charms and characteristics of Korea, while allowing the hosting of MICE events.

KTO provides additional support towards incentive and corporate events including a Korea Unique Venue in the itinerary, ranging from entrance fees, rental fees, banquet, experience programs and more. With the addition of more venues across Korea, the number of Korea Unique Venues stands at 52 this year.

  • Published On Oct 13, 2023 at 01:51 PM IST

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