Samsung has launched its flagship QN990C Neo QLED TV in the US, and at 98 inches, it’s the largest 8K TV the company has ever produced. 

At $40,000, the new TV is priced well above other 98-inch TVs on the market from the likes of TCL that use a mini-LED backlight, and it costs five times as much as Samsung’s own 98-inch Q80C QLED model.

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